Air travel provides vital links for the burgeoning global tourism industry. It is estimated that over half (58%) of all international tourists travel by air, so the aviation and tourism industries depend on each other for sustainable growth.
The tourism sector
Tourism makes a major contribution to the global economy. It supports 330 million jobs and contributes $9.9 trillion to world GDP (9.1% of the global economy). The World Travel & Tourism Council forecasts that by 2034, tourism will provide 449 million jobs globally and contribute $16 trillion to world GDP (11.4%).
Aviation's crucial tourism role
Tourism is essential to economic development strategies in many developing countries, particularly in remote regions far away from their source tourism markets that rely on a steady inflow of tourists. Without the influx of tourists, their economies would decline significantly.
Aviation’s contribution to tourism employment and GDP is significant:
- Direct: it is estimated that globally 16.4 million jobs in tourism are supported by spending of foreign visitors arriving by air. This includes jobs in industries such as hotels, restaurants, visitor attractions, local transport and car rental, but excludes air transport industry jobs.
- Indirect and induced: a further 21 million jobs are supported through the tourism industry’s supply chain spending and
- Through employees spending their earnings on goods and services.
Including direct, indirect, and induced effects, air transport supports over 37.3 million jobs within tourism, contributing around $967.8 billion a year to world GDP.
Sustainable tourism
Tourism plays a major role in supporting sustainable economic growth. Responsible and sustainable tourism provides important service sector jobs, while preserving and appreciating the earth’s natural resources, rather than depleting them. However, there needs to be a focus by both tourism operators and governments to ensure environmental and social impacts are considered, as well as the economic benefits.
There are some great examples of economies taking a proactive strategic, holistic, and sustainable view of tourism development, such as New Zealand, Costa Rica, Iceland, and Bhutan. The World Travel & Tourism Council sets out some key principles for responsible sustainable development in ‘tourism for tomorrow’, that:
- Impacts natural and cultural environments in a positive way
- Provides benefits to all sectors of society, including young people, women and indigenous peoples
- Attracts and develops a skilled workforce to support growing demand
- Stimulates consumer demand for sustainable products
- Uses the latest technology to find innovative solutions to challenges such as overcrowding in popular tourist destinations.
How to harness the benefits of a growing tourism sector
Developing countries, are becoming more competitive in the tourism market, most notably in Asia-Pacific, and developing economies are growing steadily as a result. However, as incomes rise in developing economies and airfares fall, restrictive visa regimes remain an obstacle to international travel, even for tourism purposes. The good news is these countries are realising the unnecessary barrier that these entry procedures place on their own tourism sector, curtailing economic opportunities and job creation.
According to 2023 UN Tourism data, 47% of the world's population is required to obtain a traditional visa prior to travelling, a significant improvement from 2008, when 77% required one. Some 21% of the global population is exempt from visa requirements, 18% can benefit from electronic visas and 14% from a visa-on-arrival.